CHAPTER 01 / LET'S REWIND

EVERY STORY
STARTS SOMEWHERE.

Before the collections. Before the stores. Before anyone knew the name. There was a shared passion for fashion, a retail dream, and a reason to keep going.

RAVIN®THE ORIGIN ISSUE

A DIFFERENT KIND OF ABOUT PAGE

THIS ISN'TABOUT US.

Okay, it started with us. But the story was never ours alone.

SCROLL TO MEET THE FOUNDERS ↓SKIP TO THE STORY ↗
01 / THE FIRST SPARK 2000.

BEFORE THERE WAS A BRAND.

Two brothers. A shared obsession with fashion. And an idea worth chasing.

02 / THE NAME 2003.

RAVIN COMES TO LIFE.

Not to tell people what to wear. To give them more ways to be themselves.

03 / STILL WRITING NOW.

THE STORY KEEPS MOVING.

From a retail dream to a fashion community across Egypt, online and off.

The RAVIN family
FIG. 01 / THE PEOPLE BEHIND THE NAMEFAMILY / FASHION / FORWARD

NOT TO TELL PEOPLE WHAT TO WEAR. TO GIVE THEM MORE WAYS TO BE THEMSELVES.

CHAPTER 02 / THE POINT OF VIEW

BUILT HERE.
WORN YOUR WAY.

We take inspiration from everywhere. The streets. The music. The internet. The things people wear, remix, reinvent, and make their own.

But our point of view has always been Egyptian. Fashion should feel exciting, expressive, and within reach.

Because style isn't about following every trend. It's about knowing which ones are yours.

RAVIN fashion editorial with men and women
01 / NO DRESS CODE
RAVIN menswear editorial
02 / MAKE IT YOURS
RAVIN womenswear editorial
03 / NEVER ONE LOOK
RAVIN / ALWAYS IN MOTIONSTYLE HAS NO TEMPLATE.

CHAPTER 03 / THE ORIGINAL CREW

THREE PERSONALITIES.
ONE RESTLESS IDEA.

Different instincts. Different strengths. One shared obsession with what comes next.

Tamer Rashed THE ORIGINAL CREW / PROFILE 01

THE EYE

Tamer Rashed

Co-Founder & CEO

The creative instinct. The fashion obsession. The relentless search for what's next.

Tamer's story started long before RAVIN had a name. A fascination with fashion led him to study Economics at the American University in Cairo, then learn the industry alongside brands including Levi's, Timberland, and Tom Tailor.

With Ahmed, he began a fashion venture in 2000. RAVIN followed in 2003. Today his instinct for creativity, product, and retail keeps the brand looking forward — without forgetting why it began.
Ahmed Rashed THE ORIGINAL CREW / PROFILE 02

THE ENGINE

Ahmed Rashed

Co-Founder & CEO

The builder who turns a big idea into something real.

Ahmed started young — launching his first business at 14 — and never really stopped building. He studied Mechanical Engineering in Volgograd, Russia, but his real work has always been turning ambition into action.

Behind the collections and storefronts are the details nobody sees: production, supply chains, logistics, and people. Ahmed brings those moving parts together. The creative vision needs an engine. He's been helping power it from the beginning.
Mahmoud Rashed THE ORIGINAL CREW / PROFILE 03

THE VOICE

Mahmoud Rashed

Co-Founder & VP of Marketing

The storyteller bringing RAVIN's next chapter into focus.

Before fashion, there were cameras, studios, and stories. Mahmoud spent more than two decades in television and entertainment, shaping productions across the Arab world.

He brought that instinct for storytelling into RAVIN — connecting youth culture, streetwear, creative campaigns, online shopping, and technology. His question is never simply what people should buy. It's how a brand can give a new generation more ways to express who they are.

THREE STORIES. NO SINGLE WAY OF SEEING THE WORLD.

CHAPTER 04 / BIGGER THAN A NAME

40+

STORES ACROSS EGYPT.
ONE IDEA THAT KEEPS GROWING.

BUT HERE'S THE THING...

You can walk into the same RAVIN store as someone else, buy the same piece, and wear it completely differently.

THERE ISN'T ONE
RAVIN LOOK.
AND THERE SHOULDN'T BE.

CHAPTER 05 / NO ENDING YETRAVIN / THE ORIGIN ISSUE

WE STARTED THE BRAND. YOU MADE IT YOURS.

THIS WAS NEVER
JUST ABOUT US.IT WAS ALWAYS
ABOUT YOU.

Every unexpected outfit. Every new trend. Every decision to dress a little differently.
That's where the real story happens.

MAKE IT YOURS FIND YOUR STORE
THE END? NOT EVEN CLOSE. RAVIN® YOUR STORY. YOUR RULES.